Metro Nieuws
- About Project
- Video is more important than ever. Metro wanted to optimize and grow it's social presence and no better way to do it, is with video. Metro already had an internal video department. We just needed to insert the right strategy and promotional direction.
- We started with tackling the youtube page. When we started the page contained a wide array of variations in color use, different brand logo's and positioning. We created a template for internal use and a package that could be send to external (hired) vloggers so all future posts will have the same look and feel. The template contained a Adobe Premier file with the logo embedded and the positioning off the text for the tumbnail with the corresponding fonts
Barters for Promo's
We created a templatized environment for all internal users and packages for external vloggers.
To tie everything in place. All videos are controlled with use of Adobe Premiere templates, logo placement directives, Photoshop templates for Youtube thumbs and more.
Follow the Leader
Being a well known Dutch Brand has it's benefits. With some outstanding barters we could promote freely on the screens of CSI media in all subways on a national level
More promotion
To promote the different weekly video episodes we had the idea to design movie posters for the Metro Newspaper. We did a poster for Ballin with a Budget and Lullen over Sex that was printed on the back of the daily Metro newspaper. Connecting offline to digital and letting 4.5 million people know Metro has a youtube channel with new episodes weekly.
AND, YES! WE EVEN CHANGED THE PLOPKAP
We never know these things are called a “plopkap”. Even though we changed it from boring green to Kermit green so reporters stand out on festivals and everywhere else. Also people will let ther guard down more easily when being confronted with Kermit the Plopkap.
