Kuyichi 'Make the Switch' campaign

Kuyichi stands up for the cotton farmer in Make The Switch. The denim brand’s new collection is made from the first organic harvest of cotton from Turkish farmer Cengiz, who was able to make his cultivation more sustainable through the project. 

Make the Switch

Fashion lovers and brands agree: organic cotton is the way forward. Its production is not only better for the health of wearers and workers, but also for our natural ecosystems. Despite the growing demand for organic cotton, only 1.4% of all cotton worldwide is certified organic. The reason? Cotton farmers cannot change their business overnight. The transition can take up to three years and comes with strict rules and high costs. In the meantime, the harvested cotton remains unclassified, making it difficult to sell. That is why denim brand Kuyichi and Turkish denim mill Bossa joined forces to support one farmer, Cengiz Karadeli, in his transition. By using Cengiz’s ‘cotton in conversion’ for the autumn/winter capsule collection 2023, Kuyichi wants to tell his story. Now it’s up to the consumer to choose organic cotton as well. The plea: help farmers like Cengiz make the switch!