Kuyichi Core Campaign

Kuyichi’s Core Collection holds a special place in their hearts and embodies their commitment to sustainability and longevity.

They want their designs to stand the test of time, both in terms of style and quality. This approach not only reduces the need for frequent replacements but also promotes a more sustainable consumption pattern. They believe fashion should be about investing in timeless pieces that can be cherished for years, rather than contributing to a culture of disposable clothing.

Because the Core collections consist of Summer and Winter styles I wanted to create a hybrid shoot featuring both seasons.
This ensured a smaller impact on the budget and an overall look and feel.