Art Direction, Design, Illustration

Koo-ee-chi

Inspired by the viral video of people trying to pronounce Gucci (which went viral back in the day).
Probably a lot of people don’t know how to pronounce the brand name Kuyichi.
So we set out to the streets of Kuyichi’s hometown Utrecht to ask what you think!
How do you pronounce Kuyichi

  • Kuyichi
  • Fashion
  • Art Direction, Video, Social