X-21 asked for a collection that was young, understandable and iconic.
So! What's more iconic than using icons that everybody, everywhere knows?
Right! That's why we choose Emoji's to represent this idea
X-21
Founded in 1993 as the very first streetwear shop in Rotterdam, X-21 are at the basis of Rotterdam street style. X21 has developed its own culture over the years. They’ve carefully assembled collections, consisting of iconic streetwear labels, supplemented with the best contemporary fashion brands. X21 is about design, fantastic graphics, the right fit, original details and quality.
Emojis are in a sense,
the most evolved form of punctuation we have at our disposal.
For this collection we did the illustrations of the emoji’s, the production of the t-shirts and the production and animations of the video’s. We started out with emoji concepts of sentences in emoji’s, all over prints, music references, etc. That was narrowed down to 5 minimal, more iconic designs that were embellished on different colored t-shirts and pocket tees. Making a collection of 8 t-shirts
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