Banner Campaign TMG Regional Newspapers

Being part of TMG’s internal add agency means we work for all sub brands. TMG has several regional newspapers under it’s umbrella. Noordhollands Dagblad, Haarlems Dagblad, Leidsch Dagblad, De Gooi- en Eemlander and IJmuider Courant needed new banners. We did some A/B testing and could conclude that working with background images in the banners made sure for a growth in click through rate.