Ballin Amsterdam Varsity Jackets
A letterman, letter jacket, or varsity jacket is a baseball-styled jacket traditionally worn by high school and college students in the United States to represent school and team pride as well as to display personal awards earned in athletics, academics, or activities.
For Ballin Amsterdam, I had the chance to design three colorways of one of the most fun street style staples. Embellished with custom Ballin Amsterdam and a quote from American runner Dean Karnazes
in a custom script
- Purewhite
- Fashion
- Art Direction, Graphic Design
I shot the campaign with photographer Maurice Meijs and videographer Ino Dop with models, freestyle soccer champ Jesse Marlet, B-boy Lee from the Ruggeds crew, actrice and parcour runner Wendy Ruijfrok and model Rowengely.
Check out some first sketches and designs. At first, the jackets would come with a big back patch but after the quotation, the patches were to costly to produce.
We also created a custom sticker set for Instagram.
If you want to see all of them please use @ballinamsterdam in the gif section of the Instagram app