Purewhite Essentials

Purewhite has a vast array of what they call NOOS (Never Out Of Stock) items which they gathered in an essentials collection. Common fashion staples like Hoodies, T-shirts, mock necks, turtle necks, button-ups and more in high quality and with great comfort in a distinctive Purewhite look in a set of basic colours. All basics a men would need for his wardrobe
To communicate this for the B2C in on and offline mediums I choose to use flat photography (They did’t make use of any flat photography at this time) as a trial to see if these would stimulate sales and create an essentials branding extended the brand’s look and feel.