Purewhite SS21 Duality of Men T-Shirts
Purewhite SS21 Duality of Men collection is al about us moving into more hectic times with more advanced technology, more screen time, less personal experiences and superficial materialistic influences from social media that feed on our insecurities; many of us seek to look deeper inside ourselves to find balance and peace. We feel a stronger push towards connecting with nature and going back to basics.
Here’s a few of my designs for the collection
- Purewhite
- Fashion
- Art Direction, Graphic Design
Duality of Men’s functionality is for younger generations, who have grown up with streetwear are now embracing tailoring and hybrid looks. Comfort and versatility taken from sportswear are used to update functional features in casual wear. These functional features also translate into tactical/utility garments and fabrics used to survive nature. The aspect of nature is reflected in the natural look fabrics with structures, like slub, textured fabrics, linnen looks, denim and cotton with raw finishes that give a vintage effect to the garments. This is enhanced by adding vintage look trims such as badges, faded and distressed artworks and embroidery.
